User Adoption Forecast

We have set conservative adoption targets for the first year, reflecting an expected gradual uptake as Nyvo gains visibility:

Timeframe	Freemium Users	Premium Users	Lifetime Users
Month 1	100	20	2
Month 3	500	60	5
Month 12	5,000	350	10

In the first month, we anticipate around 100 users trying the free tier, with ~20 upgrading to Premium and ~2 opting for the Lifetime plan. By Month 3, as our marketing efforts and word-of-mouth take effect, the user base could grow 5× on the free tier (to ~500 free users), with proportionate growth in Premium (60 users) and a few more Lifetime purchases. After 1 year, our goal is to reach 5,000+ freemium users and roughly 350 premium subscribers, plus about 10 lifetime customers (likely early supporters). This projection corresponds to about a 7% conversion rate from free to paying users by year-end, which is in line with typical freemium conversion rates (often on the order of only 5–10% of users converting).

These figures are estimates for planning purposes – actual adoption will depend on product-market fit and outreach effectiveness. We will continuously monitor conversion funnels and adjust tactics to improve upgrade rates. The freemium model inherently requires volume: a large free user base is necessary so that even a small paying percentage can sustain the business. Thus, hitting these user targets is crucial for healthy growth.